//Tea Carrier Packaging/

-Objective-
Design the packaging for a beverage. The chosen beverage was for an iced tea packaging called "SimpliciTEA". The mood of the product is meant to be trendy, refreshing, convenient and resourceful. To be resourceful, the bottom of the carrier has perforated coasters that could be punched out and used on the spot. Also, the same pattern of the coasters continues on the inside of the carrier. Also, the diecut on the frontside of the carrier is meant to continue one another one placed on a shelf next to another carrier. The logo is on all sides of the carrier, depending on what orientation is chosen for the display at the store. For some more fun, the label on the bottle has an joke with the answer written upside down so that the user turns the bottle over in order for it to "shake well" before drinking. The look is meant to just be fun, inviting, and create an experience while drinking SimpliciTEA.