The logo is designed for an independent bookstore called “The Bookmark”. The logo is comprised of 3 simple lines of equal weights, making up the image of an open book. The logo is to emulate the simple pastime of reading without overcomplicating it with ornaments or colors. The color is kept neutral for a classic feel with a dark brown. The open book shows the need for a bookmark, hence the name of the store “The Bookmark”.
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