//Tea Carrier Packaging/

-Objective-
Design the packaging for a beverage. The chosen beverage was for an iced tea packaging called "SimpliciTEA". The mood of the product is meant to be trendy, refreshing, convenient and resourceful. To be resourceful, the bottom of the carrier has perforated coasters that could be punched out and used on the spot. Also, the same pattern of the coasters continues on the inside of the carrier. Also, the diecut on the frontside of the carrier is meant to continue one another one placed on a shelf next to another carrier. The logo is on all sides of the carrier, depending on what orientation is chosen for the display at the store. For some more fun, the label on the bottle has an joke with the answer written upside down so that the user turns the bottle over in order for it to "shake well" before drinking. The look is meant to just be fun, inviting, and create an experience while drinking SimpliciTEA.

//Organization Logo/

-Objective-
Design a logo for an organized club. In this case, the logo was designed for a flight club called "Typhoon". The logo is an abstracted, simplified image of the tail of the plane and the wind. The name of the group also seems like it is flying off with the logo. It emulates a feeling of flight and speed.

//Psychological Disorder Spread/

-Objective:
Design a spread on a psychological disorder. Emulate the mood and disorder through the spread.
The spread was done on Schizophrenia, the multiple personality disorder. To emulate the disorder, the image of the child is torn into pieces to display the disturbing reality of being “torn apart”.

// Corporate Logo/

-Objective:
Design a logo for a corporate chain. In this case, the logo is designed for a upscale, modern hotel chain named "Fifth Avenue Plaza" that is hypothetically located in the heart of New York city on Fifth Avenue. The logo has a minimalistic look and is to convey the cleanliness and contemporary stye of the hotel. The final logo was done as an emboss on the stationary.

//Retail Logo/

The logo is designed for an independent bookstore called “The Bookmark”. The logo is comprised of 3 simple lines of equal weights, making up the image of an open book. The logo is to emulate the simple pastime of reading without overcomplicating it with ornaments or colors. The color is kept neutral for a classic feel with a dark brown. The open book shows the need for a bookmark, hence the name of the store “The Bookmark”.